Mazda Finland & Baltics Appoints New Managing Director


Mazda Finland & Baltics has appointed Miia van Bolderen as the new Managing Director

She will assume her position on November 1, 2023, bringing with her over 18 years of experience in the automotive industry. Miia transitions to Mazda from Nissan, where she served as the Country Manager, leading a diverse team.

"I am thrilled to join the Inchcape Mazda team and look forward to leading a multinational team. While the decision to step into this new role is exciting, I believe it will allow me to offer fresh perspectives and, in turn, expand my own experience within the industry,"
commented van Bolderen.

Miia van Bolderen's extensive experience in the automotive industry, combined with her skills, will strengthen Mazda's business, and provide added value to both customers and the entire network.

"In an industry undergoing several changes, there are opportunities to challenge and enhance the current situation. The automotive world has traditionally been homogenous when it comes to gender equality and minority representation. It's wonderful to see that women are now finding more opportunities in leadership roles. As one of the many changes taking place, I am delighted to be part of this shift toward greater gender equality," van Bolderen shared.

Van Bolderen's appointment as Managing Director is a testament to Mazda Finland & Baltics' strong commitment to bringing new leadership, growth, and innovation to the industry. Her long-standing background in the automotive sector and her leadership capabilities are key assets as Mazda Finland & Baltics solidify their position and address the challenges of evolving markets.