Mazda is Ski Sport Finland's new main partner

The cooperation agreement covers both SSF disciplines of alpine and freestyle skiing. Mazda will also act as the main partner of the FIS Ruka Freestyle World Cup. The agreement runs until the end of the 2025-2026 season, which includes the Olympic Games in Milan-Cortina.

Ski Sport Finland’s Managing Director Janne Leskinen is pleased with the long-term, almost Olympic-long cooperation agreement with Mazda:

"We were looking for a partner we can trust in all situations and who has a common interest in working with us in an impressive way. Mazda's enthusiasm, professionalism and motivation perfectly match the values of the Fearless Finns generation. We are confident that together we will make an unforgettable journey towards the 2026 Milan-Cortina Olympics.”

Janne Leskinen points out that performance on the highest level in alpine- and freestyle skiing requires plenty of traveling.

“Ski Sport Finland's national teams are constantly on the move, so the reliability and great driving characteristics of Mazda's fleet will ensure that our athletes travel safely to their next destination."

Marcus Sandell, Project- and Key Account Manager at Ski Sport Finland, opens up the other aspects of the partnership:

"The cooperation with Mazda will be strongly visible on Mediateko's digital advertising surfaces in various Finnish ski resorts in the coming ski seasons. In addition, Mazda will be the title partner of the Alpine and Freestyle National Championships."

Mazda and Ski Sport Finland shares values
A modern cooperation begins with matching the partners values. Therefore, it was an easy decision for Mazda to start a long-term cooperation with Ski Sport Finland.

"Mazda wanted to partner with Ski Sport Finland because our core values and mindset in the sport combination: endurance and individual performance. Mazda wants to be present in a sport that shares the same standards. We are glad also to be the official partner of future FIS Ruka Freestyle World Cup Opening events," says Piotr Laube, Managing Director for Mazda Finland and Baltics, and continues:

"With this cooperation, we aim to increase Mazda brand awareness among winter sport fans while providing unique and meaningful experiences for Mazda customers. This is an excellent way to showcase the features and performance of Mazda models as they fit naturally into this environment.”

The teams will have access to Mazda CX-60 and Mazda CX-5 SUV models, making traveling as comfortable and convenient as possible.